What is digital marketing?
Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online.
One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career.
In this post, you’ll find the best digital marketing courses available online. The list includes both Free and Paid digital marketing training courses from reputable organizations.
Who should follow a digital marketing course?
Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.
Why are these the best online courses in digital marketing?
If you search Google for ‘Digital Marketing Courses’ you’ll find a lot of courses covering different digital marketing disciplines. For example, there are courses that focus only on SEO or social media marketing but they don’t give you a complete picture of all digital marketing channels.
The purpose of this guide is to showcase complete digital marketing courses that cover a wide range of digital marketing concepts and not just one area. The list includes different types and levels of courses suitable for beginners, intermediate and advanced users.
You need to acquire a range of skills to become a successful digital marketing professional.
Digital marketing is not a single discipline but it includes a number of principles that cover all online marketing channels.
At the end of the day, when you apply for a digital marketing job, you need to prove that you have knowledge of at least the following:
- Search Engine Optimization
- Paid Search Advertising (Google Ads and Facebook)
- Email Marketing
- Web Analytics
- Content Marketing
- Conversion Optimization
Following a digital marketing course, is one of the best ways to acquire those skills fast. You can then concentrate on building your real-world experience by either working on your own websites, getting a job in the field as a digital marketing freelancer, or in an established digital marketing agency.
Most of the courses listed in this guide are free and perfect for beginners. You can check out the courses in the order listed above and enroll in the ones that best fit your needs.
If you found this guide useful, you can also check out our SEO certifications guide which includes a list of courses you can follow to become an SEO specialist, which is usually the first step taken by anyone wanting to start a career in digital marketing.
Take Digital Marketing Classes Online
People spend twice as much time online as they used to a few years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. In order to enhance your resume, you can take one of our MicroMaster’s on Marketing in a Digital World by Curtin University. If that does not work for you, then UPenn’s Digital Marketing Professional Certificate Program can be a great way to get a head start on your digital marketing training and make your resume stand out. Use this course as the stepping stone of your Digital Marketing career. Ready to get started? Select, enroll and start learning to get your digital marketing certification today.